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What is social media success in B2B… and some examples
I’d like to use this blog post to spark a discussion on the idea of “success.” It was brought on when Arik, fellow B2B Voices writer, brought the following blog post to our team’s attention. The...
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Do Most Online Communities Fail?
This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. For instance, if you build a community targeting CFOs from the...
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B2B Social Media: A View From Asia
Last week while in Hong Kong I was invited by Walter Jennings to speak on a panel about my experiences during the last five years of developing a social media strategy. It was a great opportunity for...
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The Three I’s of Social Business Media
While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. As these tools have...
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